The Uniform Collection
Ft. a Cast of Characters

Photography: J. Midgley 
Styling: Scott Newkirk
Creative Direction: Ouigi Theodore


Photographer John Midgley lived next to The Brooklyn Circus’ flagship store for a period of over 8 years which formed a collaborative partnership that continues till this day. Midgley's fascination with the store’s staff, clothing and clientele inspired him to create a series of images featuring the many characters of The Brooklyn Circus. In these photographs, old meets new with the sort of whimsy and ease that can only happen in Brooklyn. All the models (and non-models) are involved with the company. It’s this sense of community that sets Midgley’s project apart from other retail campaigns. Though Midgley began with no clear commercial goals in mind, his pictures soon appeared in the store’s windows and in several campaigns. He and the creatives at The Brooklyn Circus continue their plans to publish a photography book of the series as well as a touring gallery show.











Style is informed by a moment in time, and context is captured by presentation.

The Brooklyn Circus/BKc is a menswear brand that finds inspiration in the pages of history books. Everything we make has a story, from the construction of our varsity jackets to the looms where our denim is woven, and we take these elements into consideration when we cultivate our brand. We are here to tell the story of style throughout American history and to emphasize the power of presentation. We want to change the way Americans dress, one iconic silhouette at a time through the 100-Year Plan. Welcome to the circus.