BKc + Lauren Yates
of Pony Tail Journal

Featuring: Former model, Writer, Photographer
and designer Lauren Yates
Photography: Carlos Jaramillo
Words: Connecting Founders

The Brooklyn Circus teamed up with Lauren Yates for a casual editorial that quickly became a favorite of the BKc team for years to come. 


I went to art school and studied to be a photographer in Australia. When I was 14, I was scouted to be a model, working full-time. Fortunately my agent never let me miss school and she forced me to go to university. I used to hate her but now I thank her. I did modelling for a long time and then I started shooting as well and became a commercial fashion photographer. I got involved in many different areas within the industry but then got sick of the advertising world. I didn’t know how much I could keep doing it so I started my blog as a way to keep my brain sane. Writing is really cathartic. I started two years ago. And then magazines started hitting me up and asking me to write for them. It happened more and more so now I write for several magazines, some regularly and some on a freelance basis. It takes me wherever and now I can choose whom to work for.

My journal is about finding and sharing good things. It’s about the new luxury – artisanal products handmade with best quality material, and small sustainable production. Fun is also a key drive of my brand. I write about something if I really believe in it, for free. That’s what the journal is all about. As a blogger, I realized that the more selective you are the better it is for you. Some people just accept any kind of income from anywhere and then their blog becomes a confusing patchwork where they are pushing so many different things that their authenticity becomes questionable. Coming from art school I feel I already had this stubborn sense of elitism, the need to keep my integrity to be a real person. When you are really selective and what you run is really well curated, your value goes up and people respect you for that.





Style is informed by a moment in time, and context is captured by presentation.

The Brooklyn Circus/BKc is a menswear brand that finds inspiration in the pages of history books. Everything we make has a story, from the construction of our varsity jackets to the looms where our denim is woven, and we take these elements into consideration when we cultivate our brand. We are here to tell the story of style throughout American history and to emphasize the power of presentation. We want to change the way Americans dress, one iconic silhouette at a time through the 100-Year Plan. Welcome to the circus.