Words: Julian Alexander
Objective: Address the systemic oppression and violence our families and communities are fighting to end. Supremacy is the driving force behind the judicial, legislative, and executive inequities that we refuse to succumb to. This work serves as a reminder that our fiercest adversary is the system empowering those who violate us.
"As the nation faces the structural racism embedded in white supremacy this country was founded on, a close examination of broken systems, marginalized communities and the reordering of shared values take a front seat". Jacqueline Schneider, Forbes Magazine.
With two decades in advertising and branding, Creative Director Julian Alexander added familiar street level visuals akin to culture brand Supreme, with the intention of provoking thought. “The connection I see with media is how this artwork is applied - it looks like a billboard, it has the same refinement you would see if someone were trying to sell a product,” says Alexander, “but instead of driving sales, we’re trying to use this tool to drive people to reflect on the moment that we’re in.” Forbes Magazine