Change is everywhere.
Photography by John Midgley
What’s your model selection process?
A lot of the casting is done through IG, because that’s the quickest access to the BKc community. I do believe that the majority of the people who follow the brand are genuinely interested in our process and interesting as humans. So that creates a very rich pool of talent that we can access.
What do you look for in the people you feature in the campaigns?
We look for authenticity and genuine interest in contributing to the story. Each project is different, so we look for subjects that fit each individual project but are rooted in what the brand stands for.
What were you looking for in casting for this Puma x BKc collaboration?
We were looking for runners first and foremost. But also runners who brought something different to the idea of what a runner looks like. I kept thinking about—runners not running. And some of these runners have impeccable style and attitude outside of running.
Brand: Puma x BKc
Creative Director: Ouigi Theodore
Photographer: @johnpmidgley
Videographer: @fredmidgley
Stylist: @mr.dhlberg
Production Assistant: @malik___tate
Sound Hand: @andreoutdoors @imweak.alex
Editor: @hudsonmakesmovies
Music: @alexanderhippert
Graphics: @luis_ornelas_
Research + Story concept: Ouigi Theodore
Featured Talent:
Herro Zenibe Theodore
Nick Arrington @nickarrington1
Yahdon Israel @yahdon
VV patchouli @vvpatchouli
Anwar Issacs @anwar_isaacs
Chanice Taylor @taylorfit.nyc
Chev @negus_chev
Joe Shayne @joeshayne
Valentin Emmanuel @valentinemmanuel509
Zion Maybrey @slimmjimzzz
