Editorial, Global Village

Rumisu Art Therapy (Synesthesia) Collection

Art Direction & Styling: Duygu Massol
Photography: Emma Donnelly
Hair & Make Up: Ana Sânchez-Pena
Models: Alejandra Cardonaca & Carlotta Perezz

Rumisu is a print-making brand, launched in 2013 by two female artists passionate about illustration. It was born with the goal of letting love and a curiosity for beauty be a conduit for philanthropy, creating a line of ethically manufactured luxury design accessories, and ready to wear pieces that give back to their community of origin.

Rumisu presents two accessories and RTW collections a year inspired by different stories and themes.

While designing we try to keep away from taking life too seriously and aim to seduce childlike souls of all ages and sexes. We also prepared a short 3-D digital animation film to tell the story of this collection that interwove the world of humans with that of animals, which unfortunately in our modern era increasingly seem to clash with each other, yet never cease to amaze us.  We visualized the animalistic nature of humans through dance and music while carrying our 2D illustrations and patterns into a 3D universe, having united our powers with our digital creative partners; “Antilop”.

The Tyger

“Tyger Tyger, burning bright,
In the forests of the night;
What immortal hand or eye,
Could frame thy fearful symmetry?”

William Blake

The source of inspiration of “The Tyger” print was both the poem by W. Blake, and the ancient Tibetan tiger meditation rugs.  These rugs often featured tigers, as it was believed the tiger skin motif provided protection to the lamas engaged in deep meditation.  Also in the Buddhist symbolism, tigers represented the transformation of anger into wisdom and insight, another reason why they were so frequently featured on the prayer rugs.

Masters of Hypnosis

Ever feel mesmerized, hypnotized even, looking at a group of zebras and their black and white dignity?  If so, you have much more in common than you think with a number of scary predators of the African plains.  Who knew that all that monochrome glory had a very clever purpose?  By smoothly blending into each other, and morphing themselves into a black and white cloud with no discernible outline, zebras manage to not only confuse and disorient their predators, but they eternally fascinate and inspire us to keep drawing and painting them again and again with great joy.