Matt Gorton, the graphic whisperer .
Barber shops around the world are well known as cultural melting pots infused with the flavour of the city and the busy streets in which they occupy. They’re not just places of commerce or trade, or places where you’re assured a close shave, they also represent part of an area’s soul.
Amongst the winding, grungy backstreets of Melbourne’s inner city suburb of Prahran, Brotherwolf is as much a cultural icon as it is a place where the men of Melbourne can come to get one of most unique barbershop experiences in Australia.
And at the helm of Brotherwolf, arguably one of Australia’s most influential barber shops, is Pádraig Whelehan.
Whilst Whelehan would not look out of place in either Brooklyn or South Boston, the Irishman who emigrated to Melbourne in 2012, is inextricably connected to the heartbeat of his adopted Australian community.
When he started Brotherwolf in 2014, his plan was always to create a space where like minded individuals, with a passion to push the boundaries of a traditional barber shop, could come together and cut hair while doing cool shit at the same time.
His long term vision for Brother Wolf was a social club, where passionate and artistic Melbournians could create, explore, make and revolutionise the way barbers fit into our cultural vernacular.
Thus what started as free, after hour events for local musicians and regular customers inside the shop, had evolved into a more regular live music venue featuring the city’s best jazz, blues and hip hop artists as well as being at the forefront of a burgeoning local partnership with the Prahran Summer Jam – Australia’s biggest street ball tournament.